Reelz 2024 Style Guide

I was tasked with creating the Reelz Style Guide for 2024. My focus for this project was to ensure the guidelines were clear, concise, and easy for both external vendors and in-house teams to understand and apply, helping them effectively communicate our brand. The primary objective of this style guide was to establish consistent, straightforward standards for all brand communications, ensuring that every piece of content—whether it's a website, social media post, or marketing material—accurately reflects and upholds our brand identity.